
Short-form pieces on decision-making and argument. One idea each, five to seven minutes — published here first, then shared on X.

People guess they make about 15 food decisions a day. The counted number is 226 — for food alone. Widen the lens and the total is around 35,000. You can't get better at something you can't even see.
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Most bad decisions don't come from being dumb. They come from having no method — so you default to whatever's loudest or most urgent. Four frameworks that fix that: Type 1/Type 2, regret minimization, the Eisenhower Matrix, and SPADE.
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You can know every framework and still blow the call at 11pm when you are fried, because willpower runs out and systems do not. Four habits that make good decisions your default.
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On a cold night in 1986, engineers begged NASA not to launch Challenger. They had the data. They were right. Then a manager said: take off your engineering hat and put on your management hat.
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Claim, evidence, reasoning. Most people state a claim, skip the other two, and repeat it louder. The part that goes missing almost every time is the reasoning — which is exactly where disagreements secretly live.
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The person with the better facts and tighter logic often loses the room. Aristotle explained why 2,300 years ago: persuasion runs on three engines, and logic is the last one people process — not the first.
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The four most productive-sounding words in any meeting. They are also where decisions quietly go to die — no owner, no record, and no reason anyone can remember later.
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Most people have two settings for disagreement: avoid it, or go to war. There is a third — challenge the idea while protecting the person — and it is a learnable skill.
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Groupthink, the loudest voice, the HiPPO effect, conformity cascades. But the same group, structured right, beats every individual in it. The one lever that flips it.
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Your team made a decision three months ago. Why did you decide it that way? If you cannot answer, you have decision debt — and like technical debt it stays invisible until it is expensive.
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A five-line artifact written at the moment of deciding, capturing not just what you chose but why. Two minutes to write; roughly two hours saved every time the question comes back.
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He treated persuasion as a craft rather than a gift — something with structure, parts and rules that you could get good at on purpose. We have never improved on the core of it.
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Intelligence is a better engine for rationalizing what you already wanted to believe. The three traps that catch clever people — and the two things intelligence quietly erodes.
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In 1994 Jeff Bezos had a great job and a crazy idea. The expected-value math was a mess, so he used a different tool: project to 80, look back, and ask which choice you would regret not making.
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In 1975 a Kodak engineer invented the digital camera. Management said: interesting, but do not tell anyone, it does not use film. In 2012 Kodak filed for bankruptcy.
Read articleStructure the decision, keep the reasoning visible, and stop re-arguing what you already settled.
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