SWOT da PESTLE: Wanne Bincike, Yaushe

TL;DR

SWOT da PESTLE suna amsa tambayoyi daban-daban kuma suna haɗuwa da kyau fiye da yadda suke gasa:

•SWOT: hoto mai tushe a kan shawara — karfi/rauni na ciki tare da taƙaitaccen bayani kan damar/hatsarin waje

•PESTLE: bincike na tsarin na rukuni guda shida na macro — na waje kawai, wanda ke da alaƙa da muhalli

•Haɗa a jere: PESTLE na farko, yana ciyar da ƙarin shaidar O/T na SWOT maimakon ra'ayoyi

•A kan itacen muhawara suna haɗuwa: duk shigarwar suna zama hujjoji akan wata ƙarar yanke shawara — gyara matsalar jerin da duka suke raba

Babban bambanci a cikin sakin layi guda.

SWOT shine hoton yanke shawara: don zaɓi na musamman, menene ƙarfi da rauni na ciki, da menene damar da barazanar waje, suna shafar shi? Yana rufe dukkan ɓangarorin iyakar kamfanin, amma rabin sa na waje yana zama hukunci na taƙaitaccen bayani — duk abin da dakin ya san. PESTLE shine binciken yanayi na tsarin: rukuni guda shida na macro — Siyasa, Tattalin Arziki, Zamani, Fasaha, Doka, Muhalli — an duba su ɗaya bayan ɗaya, babu wanda za a tsallake. Yana ganin duniya ta waje kawai, amma yana ganin ta cikin tsari. Kasuwancin shine rufewa da tsanani: SWOT yana rufe ƙasa mai yawa a cikin sauƙi; PESTLE yana rufe ƙasa kaɗan cikin tsanani.

Kafa da kafa

Please provide the text you would like to have translated.	SWOT	PESTLE
Fannin aiki	Ciki + waje	Waje (macro) kawai
Tashar	Wani takamaiman hukunci ko matsayi	Muhalli ko kasuwa
Rufin waje	Takaitaccen hukunci (O/T kwadrant)	Tsarin, rukuni guda shida masu wajibi
Matakin abubuwa	Hadakar — ƙwarewar kamfani a gefen yanayin kasuwa	Daidaitaccen matakin macro
Nau'in gazawa	Shigar da ba a fayyace ba, babu nauyi, zane a bango	Jerin abubuwan da ke cikin kundin tarihin, babu tacewar dacewa
Asali	An yi takara — yawanci an haɗa shi da Albert Humphrey / SRI, shekarun 1960 zuwa 70.	ETPS na Francis Aguilar, Scanning the Business Environment (1967)
Mafi kyau kadai don	Zaɓuɓɓukan kamfani a cikin ƙasar da aka saba.	Fahimtar sabon yanayi kafin yanke shawara

Lokacin da kowanne daga cikin su shine kira mai kyau.

Yi amfani da SWOT kadai lokacin da yanayin ya kasance mai kyau kuma tambayar ta shafi kamfani: kaddamar da samfur a kasuwar gida, martani daga gasa, zuba jari a cikin iyawar cikin gida. An san mahallin waje sosai har cewa taƙaitaccen magani na O/T ba ya jawo kuskure — aikin yana cikin gaskiyar cikin gida.

Yi amfani da PESTLE kadai lokacin da aikin yake fahimta, ba har yanzu yanke shawara ba: shiga cikin binciken da ya dace akan sabon yanki, bayar da bayani ga kwamitin kan yanayin dokoki, shigar da karfafa abubuwa cikin tsarin yanayi. Babu shawara don kafa SWOT tukuna — binciken shine abin da za a bayar.

Yi amfani da dubi duka, a jere, don yanayin da ke da sakamako: babban motsi cikin yankin da ba a saba ba. Wannan shine inda amfani da kowanne daga cikin su kadai ke fadi a fili — SWOT kadai yana cika O/T quadrants da ra'ayoyi game da yanayi wanda babu wanda ke cikin dakin ya san; PESTLE kadai yana samar da mahallin ba tare da sakamakon yanke shawara ba.

Tsarin da ke haɗa su

1Fara da PESTLE, an haɗe da shawarar da ke jiran yanke hukunci. Duba dukkan rukuni guda shida don yanayin da ake nufi, ajiye abubuwan da za su iya canza amsar, a rarraba bisa ga yiwuwar × tasiri.
2Zuba masu tsira cikin sassan waje na SWOT. Kowane babban abu da aka riƙe yana zama a matsayin Dama ko Barazana da aka tabbatar da hujja — sassan O/T yanzu suna dogara ne akan bincike, ba akan mafi ƙarfi ra'ayi ba.
3Kammala rabin ciki na SWOT. Karfi da rauni an kimanta su bisa ga wannan yanayi — wata kwarewa karfi ne kawai dangane da abin da yanayin ke ba da lada.
4Haɗa da yanke shawara. Ƙarfi × damar da rauni × barazana suna haifar da zaɓin dabaru; haɗin nazarin yana ciyar da shawarar, wanda shine dalilin da ya sa duka tsarin suka wanzu.

Inda duka tsarin suka gaza iri ɗaya — da gyaran

SWOT da PESTLE suna da rauni a tsarin su: duka suna samar da jerin, kuma jerin ba su yi muhawara. Babu komai a kowanne tsarin da ke nauyin abubuwa, yana haɗa barazana da ƙarfin da yake kawar da ita, ko kuma yana tilasta binciken zuwa ga kammalawa. A cikin sharuɗɗan ingancin yanke shawara, duka suna samar da shigarwa — tsari da bayani — ba tare da wani tsarin tunani da aka haɗa ba.

A cikin itacen hujja, biyun suna hade cikin tsari guda: shawarar ita ce asalin ikirari; abubuwan PESTLE da shigar SWOT duka suna zama hujjoji masu goyon baya ko masu kai hari tare da shaidunsu; kimantawa suna nauyin su; kuma haɗin gwiwa (barazanar tsari da ke kawar da ƙarfin rarrabawa) suna zama hanyoyin hujja masu ma'ana. Tambayar SWOT-vs-PESTLE tana rushewa a cikin haɗin — koyaushe suna zama hanyoyin shigar guda biyu don wannan shari'ar. Fara daga samfurin itacen hujja na SWOT, ko duba ingancin shawara don cikakken rarraba aikin.

Sigar jumla guda ɗaya

PESTLE yana duba yanayi, SWOT yana tsara jirgin — kuma itace itace inda shugaban da hasashen suka karshe suna muhawara don samun hanya.

Frequently Asked Questions

Menene bambanci tsakanin SWOT da PESTLE?

Fasali da makogwaro. SWOT yana tantance wani takamaiman hukunci a kan ginshiƙai guda biyu — ƙarfi da rauni na ciki, damar da barazanar waje — yana ba da faɗi amma ba tare da tsari mai kyau ba wanda aka makogwaro ga zaɓi. PESTLE yana duba a hankali manyan rukuni guda shida na waje (Politika, Tattalin Arziki, Zamani, Fasaha, Doka, Muhalli) kuma yana makogwaro ga yanayi maimakon hukunci. Rabin waje na SWOT hukunci ne na taƙaitaccen bayani; dukkan hanyar PESTLE tana mai da wannan rabin waje mai ƙarfi. Su haɗin kai ne, ba masu gasa ba.

Shall I yi amfani da SWOT ko PESTLE na farko?

PESTLE na farko, lokacin da kake amfani da duka. Binciken macro yana bayyana da kuma tantance abubuwan waje, sannan wadanda suka tsira suna cika wuraren Dama da Barazana na SWOT a matsayin shigarwa da aka tabbatar da hujja maimakon ra'ayoyin dakin. Rabin cikin gida na SWOT — karfi da rauni da aka tantance bisa ga wannan takamaiman yanayi — yana kammala hoton, kuma haɗin wuraren (karfi×dama, rauni×barazana) suna haifar da zaɓuɓɓukan dabaru. Gudanar da SWOT na farko yana yawan kulle hoton yanayi wanda binciken ke buƙatar ya yi yaƙi da shi.

Shin za a iya haɗa SWOT da PESTLE cikin bincike guda ɗaya?

Eh — a jere a kan takarda, da kuma a tsarin a kan itacen hujja. Hadewar jere tana shigar da abubuwan da aka tantance na PESTLE cikin kwadrant na waje na SWOT. Hadewar tsarin tana ci gaba: shawarar tana zama babban ikirari, kuma kowanne shigar daga duka tsarin yana zama hujja mai goyon baya ko mai kai hari tare da shaidar, wanda mahalarta suka kimanta. Wannan hadewar kuma tana gyara raunin da duka tsarin ke da shi — duka suna samar da jerin abubuwa ba tare da wata hanya ta kimanta shigar ko haɗa su ba, kuma hujjoji a kan itace suna kimanta da haɗawa ta hanyar gini.

Yaushe PESTLE ya fi kyau fiye da SWOT?

Lokacin da aikin ya kasance fahimtar yanayi maimakon yin zaɓi na musamman ga kamfani: binciken sabuwar ƙasa, bayani kan tsarin dokoki, ko ƙirƙirar ƙarfafa don shirin yanayi. A cikin waɗannan lokutan, ba a yanke shawara don kafa SWOT ba tukuna, kuma taƙaitaccen SWOT na duniya waje shine abin da ba za ka iya jurewa ba. A gefe guda, don yanke shawara na musamman a cikin yankin da aka saba, binciken macro na PESTLE yawanci yana da fiye da bukatar zaɓin — SWOT kaɗai yana isar da abin da ake buƙata.

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